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Sneeuwbeslaan 20 bus 1
2610 Wilrijk
03 829 25 25
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Geert Janssens

Chief Economist – Expert in Participative Entrepreneurship
Etion

Geert Janssens (1968) publishes on macroeconomic topics and business economics. He is a critical thinker on issues such as digitalisation and sustainability. As an expert and advocate of participative entrepreneurship, he helps companies move towards contemporary business models based on shared leadership. He also takes part in several boards of non-profit organisations. He is the author of the books Waardevol werkloos, De muizenval, De bewuste belegger, Iedereen eigenaar and Eeuwig ondernemen.

geert.janssens@etion.be
0496 55 11 66

GEERT JANSSENS, CHIEF ECONOMIST

Geert Janssens is Chief Economist and an expert in participative entrepreneurship. With a keen understanding of both macroeconomic and organisational challenges, he offers valuable perspectives to organisations preparing for the future.

As a passionate advocate of participative entrepreneurship, Geert inspires companies to develop innovative business models that not only increase employee engagement, but also embed sustainability as a core value. His vision focuses on creating profitable businesses that also have a positive impact on people and planet.

Geert is a sought-after speaker with a strong commitment to society. His commitment is translated into inspiring, practical insights that genuinely help companies move forward. His in-depth knowledge and hands-on approach make him an ideal sounding board.

With a Master of Arts in Economics and a Master in Finance and Investments, complemented by training in sustainability, digitalisation and transport studies, Geert combines the academic background and practical experience that companies need to navigate through complex economic and international contexts.

Geert has worked with a wide range of companies and organisations, including Delaware, Eurograph, VITO, Squadron, SEW-Eurodrive, Toyota, Febeliec, Crion, BAN Flanders, Ryhove and Mirto. Most recently, he shared his expertise at the prestigious symposium on participative entrepreneurship at the University of Oxford.

Topics (Dutch/English)

  • The new world order: a broad economic and international outlook
  • Everyone an owner: why let your employees share in profits or equity?
  • Sustainable and circular entrepreneurship from a European perspective
  • The energy and climate transition through the eyes of an economist
  • Meaningfully unemployed: an utopia becoming reality?
  • A clear view of your company’s finances — also for your employees
  • The foundations of good governance
  • The Conscious Investor: psychological pitfalls in financial markets

Geert is also available for a tailored economic outlook, mapping current societal trends and sector-specific developments.

Sneak Peak (in Dutch)

  • Z-extra: Geert Janssens and Inge Nuyens on sustainability (Kanaal Z, 16/06/25)
  • Trumps Reasoning fallacies
  • Sustainability Reporting: first lessons
  • Z-Extra: Geert Janssens on our competitiveness (Kanaal Z, 23/09/24)
  • Productivity is almost everything 

Publications

In his latest book, Eeuwig ondernemen. Waarom het verleden ook uw toekomst is (LannooCampus, 2026) Geert explains why historical insight is not a luxury today, but a necessity for entrepreneurs, policymakers and organisations.

His earlier books include De Muizenval (Davidsfonds, 2014) and De Bewuste Belegger (AUP, 2017), which take a critical look at how the financial system works.

In Waardevol Werkloos (LannooCampus, 2019) ), he explores how automation and digitalisation can put our society model under pressure.

And in Iedereen Eigenaar (LannooCampus, 2021) Geert brings participative entrepreneurship back to its essence. How can financial ownership be made tangible, and how can employees be encouraged to go the extra mile with full commitment.

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03 829 25 25
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